Social Media Analyst - B2B2C Digital Analytics

Company: Fidelity Investments
Location: Covington
Posted on: July 29, 2022

Job Description:

Job Description:The RoleThe person in this role will support our social media, SEO and digital channel analytics across all our paid, owned, earned, and shared channels. You will remain engaged through the entire lifecycle of an initiative in order to help drive awareness, engagement and consideration for Fidelity Workplace Investing (WI) across a diverse array of solutions and audiences.Using your influencing skills to help build strategic recommendations for improvementServing as a subject-matter-expert (SME) that can utilize various datasets to address the business objectiveProviding a stellar experience that delivers transparency, accuracy, and timely insightsThe Expertise and Skills You Bring Bachelor's degree in Marketing, Advertising, Mathematics or Business or equivalent working experienceProven experience with Adobe Analytics or equivalent platforms like Google AnalyticsExperience with Khoros or other enterprise publishing and reporting social media tools like Hootsuite, Sprinklr, Social Studio, etc.Experience with Brandwatch or other social media listening tools like Falcon.io, Sprout, Meltwater, Netbase, etc.Experience with SEO & SEM research and site tracking tools such as SEMRush, BrightEdge, Google Trends or equivalentExperience working with Tableau or equivalent data visualization toolExperience with Account Based Marketing (ABM), a plusWorking SQL knowledge, a plusYour ability to utilize data to create compelling storiesYour knowledge of SEM, SEO, Display, Sponsored & Retargeting techniquesYour knowledge of social media and social listening strategiesYour proven experience in creating content gap and keyword trend analysisYour desire to proactively analyze the social and digital channels to derive insightsYour analytical, organizational, time management and ideation skillsYour desire to facilitate and influence strategy, processes, and prioritization to maximize impactYour ability to communicate clearly and concisely within the organizationYour strong PowerPoint skillsYour passion for data analysis and diving deep into a business needYour natural sense of curiosity that is always seeking creative ways to approach the next big challengeYour ability to work directly with end users to understand business problems while navigating your way across the organization to identify the best problem-solving approachCertifications:Company OverviewFidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients' money.Join UsAt Fidelity, you'll find endless opportunities to build a meaningful career that positively impacts peoples' lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees' Choice Award, we have been recognized by our employees as a Best Place to Work in 2022. And you don't need a finance background to succeed at Fidelity-we offer a range of opportunities for learning so you can build the career you've always imagined.Many of our associates are continuing to work remotely temporarily due to COVID-19. When Fidelity employees eventually return to the office, our goal is for most people to work flexibly in a way that balances both personal and business needs with time onsite and offsite through what we're calling "Dynamic Working."We invite you to Find Your Fidelity at fidelitycareers.com.Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Leave of Absence/Accommodation Team by sending an email toaccommodations fmr.com, or by calling 800-835-5099, prompt 2, option 3.PDN-96714dc9-9e35-41e4-8cac-2f3a8355fb32

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