Social Media Analyst - B2B2C Digital Analytics
Company: Fidelity Investments
Location: Covington
Posted on: July 29, 2022
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Job Description:
Job Description:The RoleThe person in this role will support our
social media, SEO and digital channel analytics across all our
paid, owned, earned, and shared channels. You will remain engaged
through the entire lifecycle of an initiative in order to help
drive awareness, engagement and consideration for Fidelity
Workplace Investing (WI) across a diverse array of solutions and
audiences.Using your influencing skills to help build strategic
recommendations for improvementServing as a subject-matter-expert
(SME) that can utilize various datasets to address the business
objectiveProviding a stellar experience that delivers transparency,
accuracy, and timely insightsThe Expertise and Skills You Bring
Bachelor's degree in Marketing, Advertising, Mathematics or
Business or equivalent working experienceProven experience with
Adobe Analytics or equivalent platforms like Google
AnalyticsExperience with Khoros or other enterprise publishing and
reporting social media tools like Hootsuite, Sprinklr, Social
Studio, etc.Experience with Brandwatch or other social media
listening tools like Falcon.io, Sprout, Meltwater, Netbase,
etc.Experience with SEO & SEM research and site tracking tools such
as SEMRush, BrightEdge, Google Trends or equivalentExperience
working with Tableau or equivalent data visualization
toolExperience with Account Based Marketing (ABM), a plusWorking
SQL knowledge, a plusYour ability to utilize data to create
compelling storiesYour knowledge of SEM, SEO, Display, Sponsored &
Retargeting techniquesYour knowledge of social media and social
listening strategiesYour proven experience in creating content gap
and keyword trend analysisYour desire to proactively analyze the
social and digital channels to derive insightsYour analytical,
organizational, time management and ideation skillsYour desire to
facilitate and influence strategy, processes, and prioritization to
maximize impactYour ability to communicate clearly and concisely
within the organizationYour strong PowerPoint skillsYour passion
for data analysis and diving deep into a business needYour natural
sense of curiosity that is always seeking creative ways to approach
the next big challengeYour ability to work directly with end users
to understand business problems while navigating your way across
the organization to identify the best problem-solving
approachCertifications:Company OverviewFidelity Investments is a
privately held company with a mission to strengthen the financial
well-being of our clients. We help people invest and plan for their
future. We assist companies and non-profit organizations in
delivering benefits to their employees. And we provide institutions
and independent advisors with investment and technology solutions
to help invest their own clients' money.Join UsAt Fidelity, you'll
find endless opportunities to build a meaningful career that
positively impacts peoples' lives, including yours. You can take
advantage of flexible benefits that support you through every stage
of your career, empowering you to thrive at work and at home.
Honored with a Glassdoor Employees' Choice Award, we have been
recognized by our employees as a Best Place to Work in 2022. And
you don't need a finance background to succeed at Fidelity-we offer
a range of opportunities for learning so you can build the career
you've always imagined.Many of our associates are continuing to
work remotely temporarily due to COVID-19. When Fidelity employees
eventually return to the office, our goal is for most people to
work flexibly in a way that balances both personal and business
needs with time onsite and offsite through what we're calling
"Dynamic Working."We invite you to Find Your Fidelity at
fidelitycareers.com.Fidelity Investments is an equal opportunity
employer. We believe that the most effective way to attract,
develop and retain a diverse workforce is to build an enduring
culture of inclusion and belonging.Fidelity will reasonably
accommodate applicants with disabilities who need adjustments to
participate in the application or interview process. To initiate a
request for an accommodation, contact the HR Leave of
Absence/Accommodation Team by sending an email toaccommodations
fmr.com, or by calling 800-835-5099, prompt 2, option
3.PDN-96714dc9-9e35-41e4-8cac-2f3a8355fb32
Keywords: Fidelity Investments, Covington , Social Media Analyst - B2B2C Digital Analytics, Advertising , Covington, Kentucky
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