Marketing Project Manager

Company: Protective Life Insurance Company
Location: Covington
Posted on: January 25, 2023

Job Description:

The work we do has an impact on millions of lives, and you can be a part of it.We help protect our customers against life's uncertainties. Regardless of where you work within the company, you'll be helping provide protection and peace of mind when our customers need it most.
The Marketing Project Manager is responsible for managing the project components of go-to-market strategies across various channels of distribution to drive profitable sales growth. Through collaboration with marketing strategy channel leaders and marketing shared services partners, the incumbent will document project requirements and timelines, initiate work requests, and schedule and lead meetings necessary to inform, track and measure the delivery of marketing initiatives.Responsibilities:

• Collaborates with marketing management and marketing strategy owners to plan, define and document requirements necessary to execute go-to-market strategies including a budget, timeline, resource allocation, production specifications, and measurement criteria.
  
  • Initiates new work requests with marketing shared services.
    
    • Schedules and leads marketing planning and project meetings to ensure cross-functional communication and prioritization.
      
      • Coordinates across marketing shared services to ensure project components will be delivered on time, within budget, and within scope.
        
        • Regularly reports on project statuses, conflicts, delays, and impediments. Proactively suggests adjustments needed to rectify challenges and negotiates solutions.
          
          • Maintains promotional and advertising calendar, ensuring a comprehensive plan across all distribution audiences.
            
            • Partners with Marketing Analytics and Program Delivery to prepare, maintain, analyze and distribute reporting to evaluate the effectiveness of marketing efforts. Makes recommendations for continuous improvement of project efficiencies.
              
              • Serves as subject matter expert for project management workflow, partnering with Marketing Operations to recommend and implement continuous improvements
                
                • Performs other duties as assigned Strives to support initiatives that align with key corporate values:
                  • Do the Right Thing
                  • Serve People
                  • Build Trust
                  • Simplify EverythingQualifiations:
                    • 5 + years experience in marketing or project management roles.
                    • Bachelor's degree required, with a concentration in business, marketing, project management, or related discipline.
                    • Advanced knowledge of sales and marketing processes
                    • Advertising and promotional campaign experience are a plus.
                    • Strong relationship development and negotiating skills among internal and external business partners and team members.
                    • Demonstrated ability to collaborate and partner with sales teams and other constituents to identify, prioritize and deliver on marketing initiatives.
                    • Experience in project management, execution, and delivery, providing creative direction, and tracking progress against objectives.
                    • Ability to manage multiple high visibility, high urgency projects in a fast-paced, dynamic environment.
                    • Experienced in using Microsoft Word, Excel, and PowerPoint. Proficiency in Workfront and other project management tools preferred.
                    • Agile knowledge and experience are a plus. Comfortable working in both Agile and waterfall workflows.
                    • Adaptable, solutions-oriented, and proactive in communication. Able to easily identify risks and offer solutions.
                    • Experience managing print including outside vendor relationships, quality assurance, and asset review.
                    • Experience managing website redesigns and website migrations
                    • Working knowledge of SEO, tag management, and component-based design systems
                    • Experience working with development teams outside of the organization
                    • Comfortable collaborating with Project Managers outside of the marketing department including tech teams and PMO
                    • Familiar with PMO structure This position is eligible to be a hybrid position at the discretion of the manager and subject to our virtual workplace standards. Performance-Based Compensation: This position is eligible for an annual incentive based on individual and Company performance. Note: Pursuant to Colorado law, Protective is providing the applicable salary range for Colorado residents. Salary Range Specific to Colorado: $70,000 - $80,000 base.
                      Employee Benefits: We aim to protect our employees' wellbeing through a broad benefits offering. For example, we protect physical wellbeing through health, dental and vision insurance. We protect mental wellbeing through mental health benefits and an employee assistance program. We protect time away from work with a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). We protect financial wellbeing through contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective's platform to improve wellbeing while earning cash rewards. Eligibility for certain benefits may vary by position in accordance with the terms of the Company's benefit plans.
                      Diversity and Inclusion: At Protective, we are committed to providing an inclusive culture where all employees are able to fully contribute and thrive. Our goal is to grow and develop our people, attract diverse talent and support strong, diverse communities.
                      We support diversity, equity, and inclusion by working to develop a culture of inclusion and belonging led by leaders who develop potential and embrace unique skills and abilities. Our aim is to create an equitable and accountable environment for all leaders and employees that will drive performance and impact business strategy. In this way, we can increase overall diversity for leadership roles and pipelines of talent by maturing our hiring practices, robust development opportunities and focus on retention of key talent.
                      We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing the talents of a diverse and inclusive workforce.

Keywords: Protective Life Insurance Company, Covington , Marketing Project Manager, Advertising , Covington, Kentucky