Sales and Marketing Director - Assisted Living

Company: ProMedica Senior Care
Location: Amelia
Posted on: September 20, 2023

Job Description:

DescriptionArden Courts of Kenwood is hiring a Sales and Marketing Director- Memory Care Advisor!

ProMedica Senior Care, formerly HCR Manor Care, provides a range of services, including skilled nursing care, assisted living, post-acute medical and rehabilitation care, hospice care, home health care and rehabilitation therapy.

The Sales and Marketing Director- Memory Care Advisor is responsible for building and maintaining Assisted Living occupancy through the implementation of a facility marketing plan and application of sales techniques.

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• Regularly and customarily spends majority of their time engaged in growing move-ins
  
• Maintains a thorough knowledge of the buildings products and services, resident care related capabilities and physician relations.
  
• Effectively uses customer relationship management (CRM) systems and tools to manage referral source sales
  
• Develops relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the building
  
• Effectively uses IMPACT sales process to build relationships with inquiries resulting in commitment to move-in
  
  
  
  Move-in Process Responsibilities
  
  
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  • Application for move-in is completed prior to move-in along with tracking to screen residents for financial appropriateness
    
    
    
    Market Planning and Analysis
    
    
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    • Develops and executes an annual sales and marketing plan and manages available resources to meet building objectives, within budget
      
      
      
      Promotion/PR/Advertising Responsibilities
      
      
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      • Maintains a media contact list. Writes and submits press releases with photos to local media monthly as outlined in sales and marketing plan
        
      • Maintains current data base and develops monthly topical communications to inquiry leads
        
      • Works with Corporate Marketing Communications Manager and Manager of Market Development in the development of print advertisement, brochures and media campaigns
        
        
        
        Customer Satisfaction
        
        
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        • Models customer service principals throughout the building and promotes appreciation of our customers' needs with every employee
          
          
          
          Evaluated on:
          
          
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          • Total revenue at/above budget
            
          • Total occupancy at/above budget
            
          • Sales calls met/exceeded goal
            
          • Conversion ratios met/exceeded goal
            
          • Completes and submits required sales and marketing reports
            
            
            
            In return for your expertise, you'll enjoy excellent training, industry-leading benefits and unlimited opportunities to learn and grow. Be a part of the team leading the nation in healthcare.
            678 - Arden Courts, A ProMedica Memory Care Community - Kenwood - Cincinnati, OHLocation678 - Arden Courts, A ProMedica Memory Care Community - Kenwood - Cincinnati, OHEducational RequirementsCollege degree preferred.Position RequirementsSales experience, preferably in health care services, products or pharmaceuticals is desirable. Familiarity with long-term care and/or health care services useful.
            

Keywords: ProMedica Senior Care, Covington , Sales and Marketing Director - Assisted Living, Executive , Amelia, Kentucky