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Campaign Developer

Company: Fidelity Investments
Location: Covington
Posted on: July 29, 2022

Job Description:

Job Description:The Role *work from home is also a potential along with the locationsFidelity's Workplace Investing (WI) business unit is a leading service provider of employer benefits. The Message Execution Center team (MEC) develops and executes e-mail, direct mail, and lead generation campaigns in support of WI's business goals, ensuring that the right message is delivered to the right person at the right time and in the right channel.As Campaign Developer, you will work as an integral member of the MEC team that develops and delivers these communication campaigns to benefit plan participants. The Campaign Developer is responsible for the team's development, maintenance, and deployment of targeted recipient lists in partnership with a wide range of internal message sponsors, including marketing and product owners. This individual is responsible for working with partners to understand their objectives and customer messaging requirements, develop contact lists in Unica Campaign platform, and ensure the timely, flawless delivery of marketing, service, and regulatory communications to WI customers.Understand communication targeting requirements and develop flowcharts that identify and segment the intended audienceWork with large and varied data sets, from multiple data sources, to conduct analysis on current customer activity and generate concise reporting, contact lists, and meaningful insightsBuild complex targeting rules in Unica Campaign, and/or Salesforce Journey BuilderDevelop scalable, repeatable processes for building target populationsAudit and perform quality assurance on communication campaigns to ensure flawless delivery, including peer and team design reviewsSupport and monitor campaigns in production, troubleshoot technical issues, and make modifications as necessary to ensure communication accuracyEscalate issues related to scope, schedule, and qualityThe Expertise and Skills You Bring Proficient in Oracle, Snowflake and SQL Server databasesProficient at SQL query development, including analytic functions, aggregate calculations, case statements, etc.Experience in managing extensive quality assurance processes prior to providing reports/data to internal customersAttention to detail (emphasis on quality a must)Ability to multi-task, prioritize, take on responsibility and work well under tight project deadlinesDependable interpersonal skills and active listening skills to ensure understanding of, and alignment with, customer objectivesAbility to interact with a variety of staff across functions and levelsCampaign management experience (preferably Unica Campaign and/or Salesforce Journey Builder)The TeamWe deliver customer messaging for the Communications & Education organization, which is within the operations team in Fidelity's Workplace Investing (WI) business unit. This team provides targeting, distribution, and support services for over 70% of the communications generated by WI, including annual volumes approaching 600 million emails, 40 million direct mail pieces, and 1 million leads for outbound calls. We collaborate with internal message sponsors and delivery teams to ensure efficient, accurate, timely delivery of marketing, service, and regulatory communications that drive high-quality customer experiences across multiple WI product lines.Certifications:Company OverviewFidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients' money.Join UsAt Fidelity, you'll find endless opportunities to build a meaningful career that positively impacts peoples' lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees' Choice Award, we have been recognized by our employees as a Best Place to Work in 2022. And you don't need a finance background to succeed at Fidelity-we offer a range of opportunities for learning so you can build the career you've always imagined.Many of our associates are continuing to work remotely temporarily due to COVID-19. When Fidelity employees eventually return to the office, our goal is for most people to work flexibly in a way that balances both personal and business needs with time onsite and offsite through what we're calling "Dynamic Working."We invite you to Find Your Fidelity at Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Leave of Absence/Accommodation Team by sending an email toaccommodations, or by calling 800-835-5099, prompt 2, option 3.PDN-96b7b903-efd8-4f6f-96e4-f6814a6d7f5a

Keywords: Fidelity Investments, Covington , Campaign Developer, IT / Software / Systems , Covington, Kentucky

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