Digital Communications and Marketing Specialist

Company: Winsupply
Location: Dayton
Posted on: February 17, 2026

Job Description:

Job Description Job Description Company Description Winsupply is in the business of creating and enabling entrepreneurs to achieve their dreams through wholesale distribution. Winsupply is a group of over 670 locally-owned companies that operate across a variety of industries, including HVAC, Plumbing, Electrical and more. The purpose of the support services campus is to eliminate obstacles and provide support to help our entrepreneurs succeed. Support service employees assist entrepreneurs in achieving their dreams through finance, accounting, IT, and other back-office operations. Job Description Position Summary The Specialist, Digital Communications & Marketing is responsible for the technical administration and tactical execution of our department’s messaging across digital touchpoints. The role sits at the intersection of creative storytelling and technical execution and bridges the gap between the creative team (writers, videographers, and graphic artists) and the platforms we use to reach our audiences. The role develops and executes communication and marketing campaigns as part of editorial and marketing calendars. The role ensures the message of each piece of content fits its intended audience, is formatted perfectly, distributed to the correct audience segments, and functions flawlessly across email, chat, web, and social media. The individual in the role is a power user of communication and marketing tools and takes pride in system organization, teamwork, and seamless execution. The ideal candidate will possess a strong eye for detail, critical and lateral thinking skills, problem solving skills, process thinking skills, a passion for communications and marketing, and the ability to work collaboratively in a fast-paced environment. Accountabilities/Responsibilities Channel Administration Serve as the primary user for the communications "tech stack", including Constant Contact, Google Workspace (Gmail/GChat), social media tools, content management systems. Take the lead on social media channels and be the expert in leveraging social media space Manage and audit internal email distribution groups (Google Groups) to ensure list hygiene and accurate audience targeting. Oversee the design, maintenance, and updating of internal (Intranet) and external web pages, ensuring they are updated, links are active, and the user experience is intuitive and engaging. Monitor platforms to ensure the security and efficiency of communication channels. Content Integration & Asset Assembly Act as an active creative partner, collaborating with writers, videographers, and designers to gather, develop and prep assets for deployment. Take "hero" content and adapt it for different environments (e.g., social media, blogs, web, email, etc.) Be a brand steward and ensure all outgoing content is visually aligned with brand standards and optimized for the specific technical requirements of each platform (aspect ratios, file sizes, etc.). Omnichannel Distribution, Execution & Campaign Management Develop and Execute multi-channel distribution strategy, ensuring that key messages hit appropriate channels in a coordinated sequence. Work with editorial calendar and manage sub calendars such as marketing calendar and social media calendar, including the creation, scheduling, and conducting of campaigns to completion. Executing end-to-end digital campaigns, including email marketing and paid social ads. Traffic control the frequency of messages to ensure audiences are informed but not overwhelmed. Performance Monitoring & Optimization Use analytics tools to monitor campaign performance (open rates, click-throughs, web traffic). Provide the creative team with actionable feedback based on platform data Competencies for Success Critical thinking, lateral thinking, and problem solver Owner mindset with ability to manage projects independently in a decentralized environment Creative, innovative, and adaptable Excellent communication skills and team orientation Strong attention to detail Excellent time management and planning Brand awareness Data Literacy to translate raw metrics into narratives Qualifications Required Qualifications Experience: 5–7 years in digital communications, marketing operations, or a similar role within an agency or corporate environment. Platform Expertise: Advanced experience with Constant Contact, Google Workspace (Gmail/Chat/Groups), Social Media and associated tools. Content Management System (CMS) Proficiency: Advanced experience designing, building, and managing web content via Framer, SharePoint, WordPress, or similar "no-code" builders. Social Media experience and experience with paid social media budget management (LinkedIn Campaign Manager, Meta Ads Manager) Collaborative Spirit: A proven ability to work alongside creative professionals and translate their work into digital formats. Attention to Detail: Meticulous about proofreading, link testing, distribution list accuracy, and formatting consistency. Ability to conduct end-to-end campaigns and see them from idea to final conclusion. Ability to generate respect and trust from Winsupply Inc employees and local companies, leadership, and external constituencies Proficiency in Microsoft Office, Adobe suite of products including (Photoshop, InDesign, Illustrator, etc.) Proficiency with Google Analytics Proven success of helping companies and/or teams create marketing and or advertising materials within given deadlines Preferred Qualifications Graphic Design Experience Additional Information Physical Demands The physical demands here are representative of those that must be met to successfully perform the essential job functions with or without reasonable accommodations: Sitting for extended periods of time Dexterity of hands and fingers to operate a computer keyboard, mouse, and other computer components Need to be able to lift 50 pounds We are committed to inclusion, diversity, and equal employment opportunity, regardless of race, color, ancestry, religion, sex, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status, or any other factor protected by applicable federal, state, or local laws.

Keywords: Winsupply, Covington , Digital Communications and Marketing Specialist, PR / Public Relations , Dayton, Kentucky