Director, Sales & Events
Company: Holiday Inn Cincinnati - Riverfront
Location: Covington
Posted on: June 17, 2022
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Job Description:
Primary Purpose:
The primary purpose of the Director, Sales & Events position is to
provide full cycle sales leadership for top line revenue
generation, including identifying, qualifying, negotiating, and
closing business for the assigned property, as well as client
support, site visits, and overseeing the property sales and service
teams.
The Director, Sales & Event will be tasked with the following
duties, responsibilities, and assignments:
-Manage property level Sales and Events associates (including Sales
Managers, Event Sales Managers, Sales and Event Service Managers,
and/or Sales Coordinators) by ensuring Associates understand
employment practices, recommending employment decisions and
corrective action, supporting performance management, and
implementing discipline in accordance with Atrium's Core
Values;
-Generate new group leads through proactive solicitation using
resources such as the internet, 3 rd party vendors, brand
resources, Property Sales Systems, etc.;
-Recruiting, interviewing, hiring, and training Associates;
-Aggressively pursuing all appropriate business opportunities
within designated Director, Sales & Events assigned accounts or
segments including responding to leads, customer solicitation, and
relationship building. Achieving individual and team productivity
goals;
-Planning and executing client site visits, on-site client
negotiations and meetings, and pre- and post-con meetings;
-Functioning as a key leader of the Revenue Strategy Team along
with the General Manager and Director of Revenue Management,
helping to develop the pricing, inventory, and marketing
strategies;
-Functioning as the liaison between the property and the Enterprise
Sales Organization, communicating strategies and hotel information,
and countersigning all sales contracts;
-Actively engaging in the local community as it benefits the hotel,
via approved memberships in organizations, charitable activities,
and business community events;
-Unless the hotel is part of the shared service marketing
department, the Director, Sales & Events is responsible for all
hotel marketing, ensuring the content and appearance is current,
accurate, and optimally represents the hotel. Hotel Marketing
includes all print and digital marketing, catering menus, social
media posts, online reviews, and all content (text, images and
videos) on brand and third-party websites;
-Providing financial leadership of the sales function to include
forecast Group and Catering Revenue, participating in annual budget
process, preparing for and participating in financial reviews at
property level and above as well as updating the property Strategic
Selling Guidelines;
-Conducting and/or participating in the required company standard
meetings, including but not limited to daily Operations stand up
meeting, Business Review Meeting, Revenue Strategy Meeting, Credit
Meeting, BEO meeting, Budget Meetings, and weekly Staff/Executive
Committee meeting;
-Managing the negotiated Transient segment with support from Atrium
National Sales;
-Hosting or participating in proactive sales initiatives and
events; and
-Any and all other work as required to complete the primary purpose
of the position.
Keywords: Holiday Inn Cincinnati - Riverfront, Covington , Director, Sales & Events, Sales , Covington, Kentucky
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